Creating A Trade Show Video For A Local Bozeman Business

In early November, Bonafide Film House a Bozeman Video Production Company was contacted by the head of marketing for the Belgrade location of Service Partners Supply. They were interested in having a Bozeman video production company produce them a 3-5 minute long video showcasing the complete construction of one of their spray foam insulation trucks. This location specializes in the manufacturing of highly specialized commercial spray foam insulation trucks. Operating now for close to ten years and producing at least one truck a week, their products are some of the best in the country and in extremely high demand. Located near the Yellowstone International Airport in Belgrade Montana with a gorgeous view of the Bridger Mountains, the Bonafide Film House crew knew they were in for a fun project.

AS A SMALL BUSINESS VIDEO PRODUCTION COMPANY WE KNEW THAT WE NEEDED A LITTLE MORE INFORMATION

During our initial consultation with them, Justin Kietzman and Anthony Cohen spoke with the owner and head of marketing for a couple of hours, getting a very solid handle on what the companies vision was for their video. It was to be playing on a very large television mounted to the side of one of their demo trailers at the Palm Springs SPFA (Spray Polyurethane Foam Alliance) yearly trade show. They had a laundry list of what they knew what they wanted included in the trade show video, but as a small business video production company, we knew that we needed a little more information; Information that can be a bit harder to put into words if you are not in the creative video production industry. After a bit more discussion, watching some examples on the iPad and discussing some previous work we had done for some other Bozeman small businesses, we knew exactly what kind of trade show video we would create for them. Shooting was planned to begin the following Monday.

 

 

The next step for Bonafide Film House was simple: Pre Visualization.

If there is one constant in this universe, it is that planning is everything. A lot of people have the misconception that in order to do business video production you just show up with a camera and record everything you see, but unfortunately this is not the case. Even the most natural feeling videos you see are planned ahead of time. Nothing ever happens how you want it to, this is true in every day life and it’s extra true in video production. The only way to combat the entropy of the universe in film and video production is simple: Pre Visualization. Justin Kietzman and Anthony Cohen sat down with notebooks and inspiration material; the Pre-Vis began. Discussing exactly what they wanted to shoot, the main shots were written down. Once the list of all of the important shots were collected, a general storyboard was developed. We started to develop a general order for how we wanted the video to flow. We made sure that our storyboard included all of the main processes involved in making a truck and also showed off all of the very very cool stuff involved in building a custom rig. At this point, we had a pretty good idea for the direction of this Montana corporate video. Experience as a Bozeman video production company told us that just having a storyboard wasn’t enough to create a corporate video of this size.

A LOT OF PEOPLE HAVE THE MISCONCEPTION THAT IN ORDER TO DO BUSINESS VIDEO PRODUCTION YOU JUST SHOW UP WITH A CAMERA AND RECORD EVERYTHING YOU SEE, BUT UNFORTUNATELY THIS IS NOT THE CASE

Next we created a script. We knew what story Service Partners Supply was trying to tell with this business video, so we created a multi page set of questions we would use, to have the head manager answer during a sit down style interview. In essence we created an anti-script. We formed the questions so his answers would seem like statements, making the video flow very naturally and make the viewer easily understand the message of this corporate business video. Even the most competent business owner, that knows everything about his field, can have a hard time sitting down in front of a camera and quoting lines, so making your making your script in the form of questions can save everyone a lot of time and create a much more competent business video.  Once we had all of this prepared, we sent the questions to the business owner so he could become more comfortable with the questions and prepare his answers. At this point we were ready to begin filming on Monday.

 

Anthony Cohen setting up a Camera on a Dolly

 
Early Monday morning rolled around and the Bonafide Film House crew was ready to rock and roll. Upon arrival the first thing we did was check the two GoPro time-lapse cameras we had set up early the night before to capture the removal and installation of the framing and interior insulation. They were still running on track for their five day long time-lapse of the build of the entire truck. At this point, we pulled the production van up to the warehouse and began to unload all of our equipment.
Lighting is the most important aspect of filmmaking, commercial or not. So one of the first things Justin Kietzman does when he shows up on a new location is he gets out his Sekonic Lightmeter in order to figure out the lighting conditions and decide what lights the crew will decide to use for each individual room. Interviews typically call for soft boxes on multi-bulb interview lights, very close to the subject. Slow motion shots calls for extremely bright single point spot lights on a single static subject, in order to provide enough light for the extremely high shutter speed. All of this comes into play on a professional commercial film set and it arguable the most important aspect of any filmmaking project.
Justin decided for this particular project we would need our 2000 watt interview light set which we commonly used for Bozeman Video Production projects and Commercial video production jobs and our ten 200 watt LED can lights. All of these lights were originally various color temperatures, so Justin Kietzman gelled them all to 4000 Kelvin, the same temperature as the overhead lights inside of the building. Making sure none of the lit subjects looked blue or yellow, a very common in lower budget video production products.

Over the next couple of days, filming moved forward at a steady pace. Justin Kietzman and Anthony Cohen would show up at set times for a few hours each day, covering major points of the build  and ensuring that the three time lapse cameras were running and not missing a moment. This arrangement saved the client quite a bit of money in the end, everything was still covered fulling but with many less hours of filming involved.
The final day of this Bozeman Video Production project was the longest. Justin Kietzman and Anthony Cohen showed up at 6am as the shop opened and stayed until 8pm that evening. Filming the pre planned interview with the manager of Service Partners Supply as well as filming the walk and talk portions with him as well. For these shots we used a very simple dolly, that was perfectly capable for a smooth concrete floor like in the warehouse of this Montana Video Production shoot. This same day all of the slow motion was also filmed, these were highly staged shots with almost all of the lights being used, ensuring we had enough exposure, keeping the image free of noise. These sorts of shots are where the production value really shows up, making any commercial video production look like a extremely high budget commercial production.

After 8 days, the shooting was finished. The footage was taken back to Bonafide Film House headquarter and edited into the final product and delivered less than two weeks later, you can view it here:
If you are interested in having Justin Kietzman and Anthony Cohen at Bonafide Film House a Bozeman Video Production company create you a cinematic professional commercial video for your Montana business, please get in touch with us.

By Justin Kietzman

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Director and Editor at Bonafide Film House

 

Two Days at Sky Ridge Ranch: Creating Kristie and Jordan Browns Wedding Video

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Two Days at Sky Ridge Ranch: Creating Kristie and Jordan Browns Wedding Video

A long time ago, on April 2nd 2016, the Bonafide Film House crew sat in Wild Joe’s Coffee in downtown Bozeman Montana and met Kristie Smith and Jordan Brown. In the small private back room of this popular coffee shop, the group of us sat and excitedly discussed how we were going to produce her wedding video at the beautiful Sky Ridge Ranch near Ronan Montana later that year. As Anthony took notes in his moleskin, the plan for the wedding days started to come together. For a fly on the wall it would have been difficult to differentiate these five people meeting enthusiastically to plan a Montana wedding video from a group of old friends discussing a screenplay for a love story.

We really enjoyed that day, after the meeting we headed towards the Bridger Mountains, stopping at the small park near Drinking Horse Mountain to film their engagement video. With the gorgeous spring weather, blue skies and green grass, we were able to film a short piece for them that we knew would turn out great. They discussed how they met, what bonds them together and how excited they were about their marriage. After a lovely day, we parted ways, knowing that we would be seeing each other again very soon, to film their wedding day.

84 days later we were lucky enough to be watching her walk down the aisle. All of their lovely family had traveled out from across the country and they had many guests that had traveled the world to arrive at this beautiful wedding.

84 days later we were lucky enough to be watching her walk down the aisle.

Sky Ridge Ranch is a extremely beautiful wedding venue, just south of Flathead Lake, nestled in a gorgeous valley. We chose to take as much advantage of this as we could for Kristie’s wedding video, so we put the drone up multiple times over the course of the two days we were there filming. Knowing how the sensor prefers light on the drone, Justin decided to perform some low altitude aerial maneuvers during more hard light, closer to the water, during afternoon sun. Typically not the best time for filming, causing harsher shadows and brighter highlights, but this time it worked out well. As the editor of Bonafide Film House’s wedding videos, Justin also wanted to get a grand closing shot. So after putting in the last battery for the DJI quadcopter, he decided to take a risky move and remove the filter from the front of the drones camera, hoping it would give some nice lens flares as the drone flew over the venue at sunset. As he sat on top of a dirt mound from a couple of miles away, he saw through the remote that the shot had indeed worked out and was worth all of the risk in the end.

The Bonafide Film House crew had a absolute blast filming this wedding video for Jordan & Kristie and we wish them the very best in life.

Vendors we were lucky enough to work with on this project:

Venue: Sky Ridge Ranch

Photographer: Cluney Photo

Florist: Habitat Floral Studio

Bakery: Black Cat Bake Shop

If you would like Bonafide Film House to create you a gorgeous wedding video, please take a look at our wedding film page.

Waves of Ventura – Behind the Scenes

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On December 25, 2015 I flew from Bozeman, Montana to San Diego international airport. I packed light for the trip, ditching all the heavier clothing for shorts and a t-shirt in preparation for the transition from temperatures, just above zero to  those in the 60’s. Packing light allowed some room to not only bring my Sony a5100 and a few extra lenses but a small Manfrotto tripod and fluid head.

After a few days visiting with the family, my wife Amanda and I drove north towards Ventura, California where this piece was filmed. The first few scenes of the film were taken in Ventura harbor while walking along the beach. The surfers and sunset clips where shot on the last day of our stay. The airport sequence was taken before we took off from LAX to return home.

Once I returned home the data was all ingested by Justin. Time lapses where built using Adobe After Effects CC 2016 and the footage was color corrected and cut together using Adobe Premier Pro CC 2016. Justin took all the footage and weaved it into a great little piece showcasing the Waves of Ventura.

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